What makes a great hook? Is it the melody? The phrasing of the words within that melody? The words themselves? All three? Something completely different? I’d like to know so that I can become a gazillionaire.
I have recently noticed that common and unnoticed phrases like “now that you’re gone” or “put it down” or “are you there” are all great hook material. These don’t even really count as phrases. They are just things we all say sometimes. As I have become aware of this, I have become increasingly aware that we all use hooks all the time. Why then are we not all gazillionaires?
Come hear some sa-weet hooks on Thursday, August 12th at Kenny’s Castaways.